2 million people in Europe gamble with mobile phone

A new study shows that more than 2 million Europeans currently play at online casinos and online sports betting sites via mobile phones and smartphones.

The respected and independent research organization Juniper Research reports that the European mobile gaming industry has grown tremendously, with over 2 million customers that use mobile phones to place bets at sports betting sites. With user-friendly and easy apps designed for the iPhone and Android OS, the number of bets at online casino sites has increased dramatically, according to the researchers. Apple’s decision to allow casino gambling Apps by operators Betfair and Paddy Power to the Apps Store has also created an increase in the number of new customers for operators.

This year’s World Cup soccer in South Africa also lead to the increase in the number of bets being made on mobile phones. Ladbrokes reported that during the WC, more than 100,000 bets where wagered via mobile phones. The report author, Dr. Windsor Holden said the last year had the ultimate conditions to ensure that the mobile gambling sector had optimal growth. She said: “With the growth in consumer smartphone adoption, mobile users are becoming far more comfortable with m-commerce in general, and gambling companies are benefiting from this greater affinity.”

The number of users that use mobile phones for online gambling and to place bets will according to expectations increase by 60% at the end of 2010.

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