888 and Endemol with joint venture in Italy

888.com, one of the largest online casino operators, has announced that its subsidiary in Italy has signed a joint venture with Endemol in Italy, the largest television production company in Italy. The two companies will join forces to deliver an unprecedented online casino product to the Italian gambling audience.

The joint venture consists of preparing and launching an extensive online casino platform, the platform will include casino gambling and entertainment content from the Endemol brand. Well known Endemol brands in Italy are, Big Brother and Deal or No Deal. With the wide range of internet casino games of 888, which includes blackjack, roulette and many slot machines, casino fans will never get bored on the joint platform of 888 and Endemol. In addition, the cooperation with Endemol Italy ensures that 888 can claim a place in the Italian internet gambling market.

The internet casino product will focus on the Italian market and will be available on the Italian version of 888 when the online casino company receives an Italian gaming license. The gambling license is expected to be provided to 888 in the third quarter. The site will only be available for casino players from Italy, players from other countries are likely to have a block on their IP address. Gigi Levy CEO with 888 said: “Online gambling is a very popular hobby, and is generally accepted. Strategic joint ventures with media companies are crucial for growth, especially in markets where casino gambling is being legalized, like in Italy.

Slot Machines are among the most popular games in the online casino industry. The most popular slot machines are the machines that are based on famous films or characters, we can not wait to see slot machines of “Deal or No Deal” and “Big Brother”.

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