Playtech signs agreement with Virgin Casino

One of the largest online casino software developers of the world, Playtech, has announced that they have signed a partnership agreement with Virgin Games, a UK market leader in online casino operation and owner of the Virgin online casino.

Under the terms of the agreement, Playtech will deliver its software platform EDGE (Enhanced Gaming Engine platform) to Virgin Games through Gaming Technology Solutions Ltd.(GTS), a company bought last year n December by Playtech and is a platform for content delivery. GTS will also deliver a series of casino gambling products and thus contribute to the existing casino games and slot machines of the Virgin Casino.

The EDGE platform has an easily integrated games engine and will be a cost effective way for Virgin Games to manage their casino gambling software. The back office toolset that GTS will bring delivers various performance improvements for the company including features such as support for online casino games campaign marketing, customisation of reports and customer service, all in a user friendly interface.

Warren Eloff, product manager at Virgin Games said: “We are looking forward to working with GTS and through the delivery of their platform, we have access to a variety of leading internet casino games content from world class developers. ICE is a comprehensive management suite and we are confident that the added level of control we will have over our games content will have a very positive effect on our growth.”

Mor Weizer, director of Playtech commented on the partnership with Virgin Games and said: “We are delighted that Virgin Games a well-established and leading operator have chosen Playtech’s GTS as their games integration partner and EdGE as their software solution. Virgin are setting new benchmarks in terms of their player promotion and marketing activities and we look forward to a successful partnership in 2010 and beyond.”

The partnership reflects the trend in the online casino industry of many large companies consolidating, and focus on a better position in the market.

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